FAQs
Straight answers about marketing strategy, services, and results—no hype, just what you need to know.
What is a fractional C-Suite executive?
A fractional C-Suite executive (CMO, CRO, or COO) provides senior-level strategic expertise on a part-time or project basis. You get the experience and leadership of a C-level executive at a fraction of the cost of a full-time hire—perfect for growing businesses that need expert guidance without the full-time salary.
How much should I budget for marketing?
Most businesses should allocate 5-15% of revenue to marketing, depending on growth goals and industry. Startups and high-growth companies often invest more. We help you determine the right budget based on your specific goals and ensure every dollar is spent strategically for maximum ROI.
How long does SEO take to show results?
SEO is a long-term strategy. Most businesses start seeing meaningful results in 3-6 months, with significant growth typically occurring after 6-12 months. The timeline depends on your industry competitiveness, current website status, and the scope of optimization. We focus on sustainable, white-hat strategies that build lasting authority.
Should I focus on paid ads or organic marketing?
The best approach is both. Paid ads deliver immediate traffic and conversions while you build organic presence through SEO and content. Paid ads provide quick wins and data, while organic strategies create long-term, sustainable growth. We help you find the right balance based on your budget and timeline.
Is email marketing still effective?
Absolutely. Email marketing consistently delivers one of the highest ROIs of any marketing channel—averaging $36-$42 for every dollar spent. The key is building quality lists, segmenting your audience, and creating valuable content that resonates. We help you build email strategies that convert.
How do I measure marketing ROI?
Marketing ROI is measured by tracking revenue generated against marketing spend. We set up proper attribution, track key metrics like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates across channels. Our fractional C-Suite approach ensures you have clear visibility into what's working and what's not.
When should I hire a marketing agency vs. building an in-house team?
Agencies provide immediate access to diverse expertise and proven strategies without the overhead of full-time salaries and benefits. In-house teams offer dedicated focus but require significant investment. Our fractional model gives you the best of both—senior-level expertise at agency efficiency and fractional cost.
What marketing services does my business actually need?
It depends on your goals, industry, and current stage. Most businesses benefit from a foundation of SEO, content marketing, and email, supplemented by paid ads for growth. We start with a strategic assessment to identify your biggest opportunities and build a customized plan that fits your budget and delivers results.